HR’s responsibility for social capital / media

 

   The new Leadership Carnival is now up at Mountain State University’s Leader Talk.  Becky Robinson has assembled a fine collection of posts (including mine on the Undercover Boss), so do check them out.

Most interesting to me is a post by Sharlyn Lauby, the HR Bartender: Is Human Resources Capable?

Referring to a post by Chris Kieff at 1 Good Reason – Social Marketing, Sharyln considers whether Marketing or HR should be responsible for social media in their organisations.

One reason for having this blog is to get away from HR, so I’m not going to dwell on this, but my main thoughts on this are:

• Someone, other than the Chief Executive, needs to take responsibility for the accumulation of social capital in an organisation
• Many HR functions are already developing separate / more strategic roles focusing on human capital – it makes sense for this role to also take responsibility for social capital
• The major challenge in the implementation of social media is behavioural, so this also gives HR a role
• However, social media also has a focus outside the organisation, which is not within HR’s remit, and there is obviously a technological aspect too, so IT and Marketing also have to be involved
• So, HR should take responsibility for social capital, including how social media is used to develop this.  I’m less fussed over who actually has operational responsibility for social media, but probably IT.

 

You may also want to check out this previous post on this as well:

 

Photo credit: Achim Hering

Technorati Tags: Leadership Carnival,Mountain State University,Leader Talk,Becky Robinson,Sharlyn Lauby,HR Bartender,Chris Kieff,1 Good Reason – Social Marketing,HR,responsibility,social media

 

 

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