Chairing the Social Workplace conference

 

   On Tuesday I chaired the new Social Workplace conference in London.

This was a great event, focused on the digital workplace.

Highlights for me were:

• Lee Bryant’s points about:
• Social business will be key to engineering ourselves out of the economic crisis
• It fits exception handling in a complex process driven organisation
• Humans being leaky so organisations will never have 100% data security
• Amazon having ‘2 pizza teams’ (if two pizzas is not enough to feed it then the team is too big)
• Benjamin Ellis talking about:
• Digital being about engagement – making someone want to come and play on a website vs traditional interrpution marketing (putting the intranet on the home page – similar to putting adverts in the middle of a TV programme) eg a good strategy is to tell people NOT to use the intranet
• The spectrum of communication activities ranging through broadcasting to feedback (still over a closed channel) to dialogue to networking
• The culture of sharing which works best if you share something when it’s unfinished
• Measurement being largely qualitative – through tags and comments
• Elizabeth Lupfer on social experience and the importance of employee profiles, tagging and social recognition (gamification):

 

Picture credit: Olga Pavlovsky

Technorati Tags: Social,workplace,media,technology,culture,conferences,SWConf

 

Also see:

• #SWConf interview with Jon Mell, IBM
• #SWConf interview with Jenni Marshall on Social Communication
• #SWConf interview with Sam Marshall on the digital workplace
• #SWConf interview with Mark Morrell, Intranet Pioneer
• #SWConf interview with David Christopher / Oracle / StopThinkSocial

 

• Consulting - Research - Speaking - Training - Writing
• Strategy - Team development - Web 2.0 - Change
• Contact me to create more value for your business
• jon [dot] ingham [at] social [dash] advantage [dot] com

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